Good Journey vs Favorite Day Bakery · Bay Area shelf head-to-head
Good Journey and Favorite Day Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Favorite Day Bakery carries more Brand PowerGood Journey is in more Bay Area grocersFavorite Day Bakery fields the deeper lineup
Good Journey
Favorite Day Bakery
18
brand power
44
5
products
36
2
categories
8
2
subcategories
17
3
grocers
1
$3.97
avg price
$6.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Journey▭ Favorite Day Bakery
Distribution · 30% of score13·4
F
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Journey
no top category Favorite Day Bakery doesn’t also play in.
only Favorite Day Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good Journey · 3
only Favorite Day Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Journey · Favorite Day Bakery