Good Journey vs Third Culture Bakery · Bay Area shelf head-to-head
Good Journey and Third Culture Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Journey is in more Bay Area grocers
Good Journey
Third Culture Bakery
18
brand power
16
5
products
4
2
categories
2
3
grocers
1
$3.97
avg price
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Journey▭ Third Culture Bakery
Distribution · 30% of score13·4
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Journey
only Third Culture Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Journey · 2
only Third Culture Bakery · 0
no exclusive doors — everywhere Third Culture Bakery is, Good Journey is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Journey · Third Culture Bakery