Good Seasons vs Hidden Valley · Bay Area shelf head-to-head
Good Seasons and Hidden Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hidden Valley carries more Brand PowerHidden Valley is in more Bay Area grocersHidden Valley fields the deeper lineupGood Seasons sits further up the premium end
Good Seasons
Hidden Valley
26
brand power
50
5
products
29
3
categories
5
3
subcategories
6
9
grocers
12
$4.47
price per oz
$5.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Seasons▭ Hidden Valley
Distribution · 30% of score38·50
G
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Seasons
only Hidden Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Seasons · 0
no exclusive doors — everywhere Good Seasons is, Hidden Valley is too.
only Hidden Valley · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Seasons · Hidden Valley
