Goodles vs Velveeta · Bay Area shelf head-to-head
Goodles and Velveeta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodles carries more Brand PowerGoodles is in more Bay Area grocersGoodles fields the deeper lineupGoodles sits further up the premium end
Goodles
Velveeta
51
brand power
44
27
products
13
2
categories
3
5
subcategories
3
15
grocers
8
88.4¢
price per oz
53.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodles▭ Velveeta
Distribution · 30% of score63·33
V
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodles
only Velveeta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodles · Velveeta