Goya vs S&w · Bay Area shelf head-to-head
Goya and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
S&w is in more Bay Area grocersS&w fields the deeper lineupS&w sits further up the premium end
Goya
S&w
44
brand power
44
20
products
30
8
categories
3
11
subcategories
10
5
grocers
10
$5.99
avg price
$2.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goya▭ S&w
Distribution · 30% of score21·42
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only S&w
no top category Goya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goya · S&w
