Grain Trust vs Path Of Life · Bay Area shelf head-to-head
Grain Trust and Path Of Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust carries more Brand PowerGrain Trust is in more Bay Area grocersGrain Trust fields the deeper lineupPath Of Life sits further up the premium end
Grain Trust
Path Of Life
33
brand power
20
8
products
5
3
categories
2
11
grocers
3
$7.34
avg price
$7.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grain Trust▭ Path Of Life
Distribution · 30% of score46·13
P
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grain Trust
only Path Of Life
no top category Grain Trust doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grain Trust · Path Of Life
