Grand Bakery vs Rawkin Raw · Bay Area shelf head-to-head
Grand Bakery and Rawkin Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grand Bakery carries more Brand PowerGrand Bakery is in more Bay Area grocersGrand Bakery fields the deeper lineupRawkin Raw sits further up the premium end
Grand Bakery
Rawkin Raw
28
brand power
18
11
products
4
3
categories
2
6
subcategories
2
5
grocers
3
95.8¢
price per oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grand Bakery▭ Rawkin Raw
Distribution · 30% of score21·13
G
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rawkin Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grand Bakery · 4
only Rawkin Raw · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grand Bakery · Rawkin Raw