Grand Bakery vs Semifreddi’s · Bay Area shelf head-to-head
Grand Bakery and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupGrand Bakery sits further up the premium end
Grand Bakery
Semifreddi’s
28
brand power
53
11
products
24
3
categories
7
6
subcategories
12
5
grocers
14
95.8¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grand Bakery▭ Semifreddi’s
Distribution · 30% of score21·58
G
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grand Bakery
only Semifreddi’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Grand Bakery · 1
only Semifreddi’s · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grand Bakery · Semifreddi’s
