Greek Gods vs Too Good & Co. · Bay Area shelf head-to-head
Greek Gods and Too Good & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greek Gods carries more Brand PowerGreek Gods is in more Bay Area grocersGreek Gods fields the deeper lineup
Greek Gods
Too Good & Co.
38
brand power
23
22
products
7
1
categories
3
1
subcategories
4
10
grocers
2
28.4¢
price per oz
30.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greek Gods▭ Too Good & Co.
Distribution · 30% of score42·8
T
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greek Gods
no top category Too Good & Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greek Gods · 8
only Too Good & Co. · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greek Gods · Too Good & Co.
