Green Giant vs Puravida · Bay Area shelf head-to-head
Green Giant and Puravida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Giant carries more Brand PowerGreen Giant is in more Bay Area grocersGreen Giant fields the deeper lineup
Green Giant
Puravida
50
brand power
39
40
products
16
4
categories
3
9
subcategories
4
11
grocers
6
$3.83
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Giant▭ Puravida
Distribution · 30% of score46·25
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Green Giant
only Puravida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Giant · Puravida
