Greenfield Natural Meat Co. vs Sargento · Bay Area shelf head-to-head
Greenfield Natural Meat Co. and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineupGreenfield Natural Meat Co. sits further up the premium end
Greenfield Natural Meat Co.
Sargento
28
brand power
50
7
products
54
4
categories
6
4
grocers
10
$1.80
price per oz
69.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenfield Natural Meat Co.▭ Sargento
Distribution · 30% of score17·42
G
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenfield Natural Meat Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenfield Natural Meat Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenfield Natural Meat Co. · Sargento