Grey Poupon vs Delouis Fils · Bay Area shelf head-to-head
Grey Poupon and Delouis Fils, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delouis Fils carries more Brand PowerGrey Poupon is in more Bay Area grocersDelouis Fils fields the deeper lineupDelouis Fils sits further up the premium end
Grey Poupon
Delouis Fils
24
brand power
42
4
products
14
1
categories
5
1
subcategories
9
12
grocers
7
77.9¢
price per oz
94.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grey Poupon▭ Delouis Fils
Distribution · 30% of score50·29
G
D
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grey Poupon
no top category Delouis Fils doesn’t also play in.
only Delouis Fils
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grey Poupon · Delouis Fils
