Griffin Remedy vs Pin Up Cosmetics · Bay Area shelf head-to-head
Griffin Remedy and Pin Up Cosmetics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerGriffin Remedy is in more Bay Area grocersGriffin Remedy fields the deeper lineup
Griffin Remedy
Pin Up Cosmetics
43
brand power
9
58
products
2
5
categories
1
12
subcategories
2
2
grocers
1
$17.10
avg price
$21.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Griffin Remedy▭ Pin Up Cosmetics
Distribution · 30% of score8·4
P
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Griffin Remedy
only Pin Up Cosmetics
no top category Griffin Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Griffin Remedy · 1
only Pin Up Cosmetics · 0
no exclusive doors — everywhere Pin Up Cosmetics is, Griffin Remedy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Griffin Remedy · Pin Up Cosmetics