Grizzlies Brand vs Feridies · Bay Area shelf head-to-head
Grizzlies Brand and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineup
Grizzlies Brand
Feridies
9
brand power
34
4
products
12
3
categories
3
3
subcategories
5
1
grocers
11
$18.42
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grizzlies Brand▭ Feridies
Distribution · 30% of score4·46
G
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grizzlies Brand
only Feridies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grizzlies Brand · 0
no exclusive doors — everywhere Grizzlies Brand is, Feridies is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grizzlies Brand · Feridies