Grizzly Pet Products vs Nordic Naturals · Bay Area shelf head-to-head
Grizzly Pet Products and Nordic Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nordic Naturals carries more Brand PowerNordic Naturals is in more Bay Area grocersNordic Naturals fields the deeper lineupNordic Naturals sits further up the premium end
Grizzly Pet Products
Nordic Naturals
20
brand power
41
3
products
6
1
categories
3
2
grocers
4
$2.25
price per fl oz
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grizzly Pet Products▭ Nordic Naturals
Distribution · 30% of score8·17
G
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grizzly Pet Products
no top category Nordic Naturals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grizzly Pet Products · 1
only Nordic Naturals · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grizzly Pet Products · Nordic Naturals
