Grounded vs Orgain · Bay Area shelf head-to-head
Grounded and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Grounded
Orgain
9
brand power
66
2
products
29
1
categories
3
1
grocers
14
$6.49
avg price
$10.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grounded▭ Orgain
Distribution · 30% of score4·58
G
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grounded
no top category Orgain doesn’t also play in.
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grounded · 0
no exclusive doors — everywhere Grounded is, Orgain is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grounded · Orgain
