Guru vs Sambazon · Bay Area shelf head-to-head
Guru and Sambazon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSambazon fields the deeper lineup
Guru
Sambazon
35
brand power
54
13
products
22
2
categories
5
6
grocers
16
34.6¢
price per fl oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Sambazon
Distribution · 30% of score25·67
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Sambazon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guru · 0
no exclusive doors — everywhere Guru is, Sambazon is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Sambazon
