Guru vs VUUM · Bay Area shelf head-to-head
Guru and VUUM, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru carries more Brand PowerGuru is in more Bay Area grocersGuru fields the deeper lineup
Guru
VUUM
35
brand power
18
13
products
6
2
categories
2
6
grocers
1
$3.59
avg price
$0.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ VUUM
Distribution · 30% of score25·4
V
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only VUUM
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guru · 5
only VUUM · 0
no exclusive doors — everywhere VUUM is, Guru is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · VUUM
