Gustus Vitae vs Spiceology · Bay Area shelf head-to-head
Gustus Vitae and Spiceology, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gustus Vitae fields the deeper lineup
Gustus Vitae
Spiceology
42
brand power
41
209
products
46
5
categories
4
7
subcategories
4
2
grocers
2
$4.25
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gustus Vitae▭ Spiceology
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gustus Vitae
only Spiceology
no top category Gustus Vitae doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gustus Vitae · 1
only Spiceology · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gustus Vitae · Spiceology
