Gymkhana vs Patak's · Bay Area shelf head-to-head
Gymkhana and Patak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patak's carries more Brand PowerPatak's is in more Bay Area grocersPatak's fields the deeper lineup
Gymkhana
Patak's
12
brand power
38
3
products
16
1
categories
4
1
subcategories
6
3
grocers
11
$11.03
avg price
$7.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gymkhana▭ Patak's
Distribution · 30% of score13·46
G
P
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gymkhana
no top category Patak's doesn’t also play in.
only Patak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gymkhana · Patak's
