Häagen-dazs vs Marianne's Ice Cream · Bay Area shelf head-to-head
Häagen-dazs and Marianne's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineupHäagen-dazs sits further up the premium end
Häagen-dazs
Marianne's Ice Cream
49
brand power
36
85
products
22
2
categories
2
5
subcategories
4
12
grocers
6
64.8¢
price per fl oz
34.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Häagen-dazs▭ Marianne's Ice Cream
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Häagen-dazs
only Marianne's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Häagen-dazs · Marianne's Ice Cream
