Haddar vs Obour · Bay Area shelf head-to-head
Haddar and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerObour is in more Bay Area grocersObour fields the deeper lineupObour sits further up the premium end
Haddar
Obour
13
brand power
33
3
products
12
2
categories
4
2
subcategories
5
1
grocers
4
$5.59
avg price
$14.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haddar▭ Obour
Distribution · 30% of score4·17
H
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haddar
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Haddar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haddar · Obour