Haig's vs Ithaca Hummus · Bay Area shelf head-to-head
Haig's and Ithaca Hummus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus is in more Bay Area grocersHaig's sits further up the premium end
Haig's
Ithaca Hummus
39
brand power
41
15
products
16
3
categories
1
4
subcategories
1
13
grocers
15
76.0¢
price per oz
70.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Ithaca Hummus
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
only Ithaca Hummus
no top category Haig's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Haig's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Ithaca Hummus
