Haig's vs Rojo's · Bay Area shelf head-to-head
Haig's and Rojo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineup
Haig's
Rojo's
39
brand power
12
15
products
3
3
categories
2
4
subcategories
2
13
grocers
3
$6.25
avg price
$9.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Rojo's
Distribution · 30% of score54·13
R
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
only Rojo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Rojo's