Haig's vs Ronda's Fine Foods · Bay Area shelf head-to-head
Haig's and Ronda's Fine Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupRonda's Fine Foods sits further up the premium end
Haig's
Ronda's Fine Foods
39
brand power
23
15
products
6
3
categories
2
4
subcategories
2
13
grocers
7
76.0¢
price per oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Ronda's Fine Foods
Distribution · 30% of score54·29
R
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
only Ronda's Fine Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Ronda's Fine Foods