Haig's vs Yousef's Gourmet · Bay Area shelf head-to-head
Haig's and Yousef's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocers
Haig's
Yousef's Gourmet
39
brand power
33
15
products
15
3
categories
4
4
subcategories
5
13
grocers
2
76.0¢
price per oz
89.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Yousef's Gourmet
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads9 vs 1 SKUs
3% of shelf
only Haig's
only Yousef's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Yousef's Gourmet
