Hail Merry vs Undercover · Bay Area shelf head-to-head
Hail Merry and Undercover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Undercover is in more Bay Area grocersHail Merry sits further up the premium end
Hail Merry
Undercover
34
brand power
33
8
products
8
5
categories
5
7
grocers
8
$2.39
price per oz
$2.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hail Merry▭ Undercover
Distribution · 30% of score29·33
U
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hail Merry
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hail Merry · 4
only Undercover · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hail Merry · Undercover