Hakubaku vs Miracle Noodle · Bay Area shelf head-to-head
Hakubaku and Miracle Noodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle carries more Brand PowerHakubaku is in more Bay Area grocersMiracle Noodle fields the deeper lineupMiracle Noodle sits further up the premium end
Hakubaku
Miracle Noodle
32
brand power
41
7
products
15
2
categories
4
5
subcategories
8
12
grocers
10
52.3¢
price per oz
96.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hakubaku▭ Miracle Noodle
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hakubaku
no top category Miracle Noodle doesn’t also play in.
only Miracle Noodle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hakubaku · Miracle Noodle
