Halfday vs Inner-eco · Bay Area shelf head-to-head
Halfday and Inner-eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersHalfday fields the deeper lineupInner-eco sits further up the premium end
Halfday
Inner-eco
36
brand power
20
9
products
4
3
categories
2
11
grocers
5
25.9¢
price per fl oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ Inner-eco
Distribution · 30% of score46·21
I
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inner-eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · Inner-eco
