Halfday vs Olipop · Bay Area shelf head-to-head
Halfday and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineupOlipop sits further up the premium end
Halfday
Olipop
36
brand power
62
9
products
44
3
categories
3
11
grocers
22
25.9¢
price per fl oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ Olipop
Distribution · 30% of score46·92
carried in 11 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages1 vs 4 SKUs
<1% of shelf
only Halfday
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Halfday · 1
only Olipop · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · Olipop
