Halfday vs Oomee · Bay Area shelf head-to-head
Halfday and Oomee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersOomee fields the deeper lineupOomee sits further up the premium end
Halfday
Oomee
36
brand power
27
9
products
14
3
categories
2
11
grocers
2
25.9¢
price per fl oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ Oomee
Distribution · 30% of score46·8
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Halfday
only Oomee
no top category Halfday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · Oomee
