Hapi Snacks vs Nora Snacks · Bay Area shelf head-to-head
Hapi Snacks and Nora Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nora Snacks is in more Bay Area grocersHapi Snacks fields the deeper lineupNora Snacks sits further up the premium end
Hapi Snacks
Nora Snacks
25
brand power
27
18
products
4
7
categories
1
8
subcategories
1
5
grocers
11
$1.14
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hapi Snacks▭ Nora Snacks
Distribution · 30% of score21·46
H
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nora Snacks
no top category Hapi Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hapi Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hapi Snacks · Nora Snacks
