Happy Baby Organics vs Love Child · Bay Area shelf head-to-head
Happy Baby Organics and Love Child, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupHappy Baby Organics sits further up the premium end
Happy Baby Organics
Love Child
57
brand power
32
39
products
9
3
categories
5
15
grocers
6
$2.59
price per oz
72.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Love Child
Distribution · 30% of score63·25
L
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Baby Organics
only Love Child
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Baby Organics · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Love Child
