Haribo vs Jelly Belly · Bay Area shelf head-to-head
Haribo and Jelly Belly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineupJelly Belly sits further up the premium end
Haribo
Jelly Belly
45
brand power
20
58
products
51
1
categories
2
7
subcategories
6
13
grocers
5
61.9¢
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Jelly Belly
Distribution · 30% of score54·21
J
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Jelly Belly doesn’t also play in.
only Jelly Belly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Jelly Belly