Harken vs Unreal · Bay Area shelf head-to-head
Harken and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineupHarken sits further up the premium end
Harken
Unreal
30
brand power
58
6
products
25
3
categories
4
9
grocers
21
$3.35
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harken▭ Unreal
Distribution · 30% of score38·88
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy4 vs 19 SKUs
<1% of shelf
only Harken
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Harken · 1
only Unreal · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harken · Unreal
