Harmless Harvest vs Kalena · Bay Area shelf head-to-head
Harmless Harvest and Kalena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest carries more Brand PowerHarmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineup
Harmless Harvest
Kalena
56
brand power
10
26
products
2
3
categories
1
4
subcategories
1
19
grocers
1
$8.15
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harmless Harvest▭ Kalena
Distribution · 30% of score79·4
K
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kalena
no top category Harmless Harvest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harmless Harvest · Kalena