Harmless Harvest vs Once Upon A Coconut · Bay Area shelf head-to-head
Harmless Harvest and Once Upon A Coconut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest carries more Brand PowerHarmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineupHarmless Harvest sits further up the premium end
Harmless Harvest
Once Upon A Coconut
56
brand power
19
26
products
5
3
categories
1
4
subcategories
1
19
grocers
2
45.6¢
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harmless Harvest▭ Once Upon A Coconut
Distribution · 30% of score79·8
O
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Once Upon A Coconut
no top category Harmless Harvest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harmless Harvest · Once Upon A Coconut
