Harney & Sons vs Just Ice Tea · Bay Area shelf head-to-head
Harney & Sons and Just Ice Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerJust Ice Tea is in more Bay Area grocersHarney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Harney & Sons
Just Ice Tea
49
brand power
44
72
products
20
2
categories
1
20
subcategories
7
13
grocers
17
44.5¢
price per fl oz
21.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ Just Ice Tea
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
only Just Ice Tea
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Harney & Sons · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · Just Ice Tea
