Hatch vs La Morena · Bay Area shelf head-to-head
Hatch and La Morena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch carries more Brand PowerHatch is in more Bay Area grocersHatch fields the deeper lineup
Hatch
La Morena
44
brand power
14
14
products
4
3
categories
1
5
subcategories
2
15
grocers
5
48.7¢
price per oz
84.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hatch▭ La Morena
Distribution · 30% of score63·21
L
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hatch
only La Morena
no top category Hatch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hatch · La Morena
