Hawaiian Host vs Hershey's · Bay Area shelf head-to-head
Hawaiian Host and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Hawaiian Host
Hershey's
13
brand power
54
2
products
79
2
categories
6
2
subcategories
8
2
grocers
14
$19.49
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaiian Host▭ Hershey's
Distribution · 30% of score8·58
H
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaiian Host
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaiian Host · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaiian Host · Hershey's