Health Valley vs Progresso · Bay Area shelf head-to-head
Health Valley and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineup
Health Valley
Progresso
0
brand power
51
2
products
70
1
categories
5
2
grocers
12
$5.96
avg price
$5.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Health Valley▭ Progresso
Distribution · 30% of score8·50
H
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Health Valley
no top category Progresso doesn’t also play in.
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Health Valley · 0
no exclusive doors — everywhere Health Valley is, Progresso is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Health Valley · Progresso