Heavenly Organics vs Local Hive · Bay Area shelf head-to-head
Heavenly Organics and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersHeavenly Organics sits further up the premium end
Heavenly Organics
Local Hive
23
brand power
37
11
products
13
2
categories
2
9
grocers
14
81.3¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heavenly Organics▭ Local Hive
Distribution · 30% of score38·58
H
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heavenly Organics
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heavenly Organics · 2
only Local Hive · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heavenly Organics · Local Hive
