Heinz vs Shoppers Value · Bay Area shelf head-to-head
Heinz and Shoppers Value, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Heinz
Shoppers Value
58
brand power
11
42
products
2
5
categories
1
13
subcategories
1
16
grocers
1
$6.60
avg price
$3.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Shoppers Value
Distribution · 30% of score67·4
S
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heinz
only Shoppers Value
no top category Heinz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Shoppers Value
