Heinz vs Van Camp’s · Bay Area shelf head-to-head
Heinz and Van Camp’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Heinz
Van Camp’s
58
brand power
13
42
products
4
5
categories
1
13
subcategories
1
16
grocers
6
41.1¢
price per oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Van Camp’s
Distribution · 30% of score67·25
V
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heinz
only Van Camp’s
no top category Heinz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Van Camp’s