Hellenic Farms vs Tofurky · Bay Area shelf head-to-head
Hellenic Farms and Tofurky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky carries more Brand PowerTofurky is in more Bay Area grocersHellenic Farms fields the deeper lineupHellenic Farms sits further up the premium end
Hellenic Farms
Tofurky
39
brand power
57
90
products
16
2
categories
4
2
subcategories
6
5
grocers
19
$1.83
price per oz
87.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hellenic Farms▭ Tofurky
Distribution · 30% of score21·79
H
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hellenic Farms
only Tofurky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hellenic Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hellenic Farms · Tofurky
