Hello! I'm Ugly vs Solely · Bay Area shelf head-to-head
Hello! I'm Ugly and Solely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely carries more Brand PowerSolely is in more Bay Area grocersSolely fields the deeper lineup
Hello! I'm Ugly
Solely
16
brand power
40
4
products
16
1
categories
5
2
subcategories
6
4
grocers
11
$2.24
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hello! I'm Ugly▭ Solely
Distribution · 30% of score17·46
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hello! I'm Ugly
no top category Solely doesn’t also play in.
only Solely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hello! I'm Ugly · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hello! I'm Ugly · Solely