Hello Kitty vs Snapdragon · Bay Area shelf head-to-head
Hello Kitty and Snapdragon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapdragon carries more Brand PowerSnapdragon is in more Bay Area grocersSnapdragon fields the deeper lineupHello Kitty sits further up the premium end
Hello Kitty
Snapdragon
20
brand power
39
4
products
16
3
categories
3
5
grocers
10
$1.53
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hello Kitty▭ Snapdragon
Distribution · 30% of score21·42
H
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapdragon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hello Kitty · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hello Kitty · Snapdragon