Herb-ox vs Knorr · Bay Area shelf head-to-head
Herb-ox and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineup
Herb-ox
Knorr
17
brand power
54
6
products
39
1
categories
5
1
subcategories
6
4
grocers
13
43.6¢
price per item
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herb-ox▭ Knorr
Distribution · 30% of score17·54
H
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herb-ox
no top category Knorr doesn’t also play in.
only Knorr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Herb-ox · 0
no exclusive doors — everywhere Herb-ox is, Knorr is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herb-ox · Knorr
