Herdez vs Desert Pepper Trading Co. · Bay Area shelf head-to-head
Herdez and Desert Pepper Trading Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineupDesert Pepper Trading Co. sits further up the premium end
Herdez
Desert Pepper Trading Co.
45
brand power
33
17
products
13
4
categories
2
4
subcategories
3
15
grocers
7
31.7¢
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ Desert Pepper Trading Co.
Distribution · 30% of score63·29
H
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herdez
only Desert Pepper Trading Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · Desert Pepper Trading Co.
