Herdez vs La Morena · Bay Area shelf head-to-head
Herdez and La Morena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineupLa Morena sits further up the premium end
Herdez
La Morena
45
brand power
14
17
products
4
4
categories
1
4
subcategories
2
15
grocers
5
31.7¢
price per oz
84.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ La Morena
Distribution · 30% of score63·21
H
L
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herdez
only La Morena
no top category Herdez doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · La Morena